Module 4 | Measuring & Communicating CSR
Learn how to measure your company’s CSR efforts and explore best practices for developing an effective Corporate Social Responsibility communications strategy.
LECTURE 1 | Measuring the Value of CSR
Thursday, October 7, 2021
1:00 p.m. – 2:30 p.m.
Faculty: Angela Baker, Qualcomm
Topics:
- Defining ROI
- Developing metrics and tools
- Measuring outcomes vs outputs
- Harvesting and reporting on outcomes/impact
- Partnering with nonprofits
- External surveys and ratings
- Supply chain and partner measurement
- CSR reporting
LECTURE 2| Communicating CSR
Friday, October 15, 2021
1:00 p.m. – 2:30 p.m.
Faculty: Nneka Norville, BET
Topics:
- Developing a CSR communications strategy:
- Internal
- External
- Branding your CSR work
- Signature programs
- Partnerships with nonprofits
- CSR reporting