Module 4 | Measuring & Communicating CSR

Learn how to measure your company’s CSR efforts and explore best practices for developing an effective Corporate Social Responsibility communications strategy.

LECTURE 1 | Measuring the Value of CSR

Thursday, September 30, 2021
1:00 p.m. – 2:30 p.m.

Topics:

  • Defining ROI
  • Developing metrics and tools
  • Measuring outcomes vs outputs
  • Harvesting and reporting on outcomes/impact
  • Partnering with nonprofits
  • External surveys and ratings
  • Supply chain and partner measurement
  • CSR reporting

LECTURE 2 | Communicating CSR

Friday, October 8, 2021
1:00 p.m. – 2:30 p.m.

Topics:

  • Developing a CSR communications strategy:
    • Internal
    • External
    • Branding your CSR work
    • Signature programs
    • Partnerships with nonprofits
    • CSR reporting