Session 4: Measuring & Communicating CSR

Learn how to measure your company’s CSR efforts and explore best practices for developing an effective Corporate Social Responsibility communications strategy.

DAY 1: Measuring the Value of CSR

Faculty: Angela Baker, Qualcomm

Topics:

  • Defining ROI
  • Developing metrics and tools
  • Measuring outcomes vs outputs
  • Harvesting and reporting on outcomes/impact
  • Partnering with nonprofits
  • External surveys and ratings
  • Supply chain and partner measurement
  • CSR reporting

DAY 2: Communicating CSR

Faculty: Nneka Norville, BET

Topics:

  • Developing a CSR communications strategy:
    • Internal
    • External
    • Branding your CSR work
    • Signature programs
    • Partnerships with nonprofits
    • CSR reporting

2020 Dates: September 24-25, 2020

Apply to join the 2020 Institute for CSR!