SESSION 1: The Business of Corporate Social Responsibility

Examine the evolution and current complexities of CSR and explore the reasons and rationales for building a company’s social responsibility strategy and program.

DAY 1: The History, Evolution, & Changing Role of CSR

Faculty: Tim McClimon, American Express Foundation

Topics:

  • CSR 101
  • CSR Definitions and Semantics
  • The evolution of CSR
  • New concepts and trends in CSR
  • The changing role of business in society
  • Understanding new complexities and challenges of CSR

DAY 2: Building the Business Case for CSR

Faculty: Tim McClimon, American Express Foundation

Topics:

  • CSR as a competitive advantage
  • Building internal buy-in for CSR
  • Developing an authentic CSR strategy
  • Positioning and framing CSR work

2019 Dates: March 21-22, 2019
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