Session 4: Measuring & Communicating CSR (October 12-13, 2017) (September 20-21, 2018)

Learn how to measure your company’s CSR efforts and explore best practices for developing an effective Corporate Social Responsibility communications strategy.

DAY 1: Measuring the Value of CSR

FACULTY: Michael Bzdak, Director of Corporate Contributions, Johnson & Johnson

Topics:

  • Defining ROI
  • Developing metrics and tools
  • Measuring outcomes
  • Harvesting and reporting on outcomes/impact
  • Partnering with nonprofits
  • External surveys and ratings

Guest speakers for this session have included:

  • Michael Bzdak, Director of Corporate Contributions, Johnson & Johnson
  • Farron Levy, President and Founder, True Impact
  • Anne Gross, Senior Manager, Global Grants Program, KPMG
  • Emily Simone, Director, Global Community Outreach, Lockheed Martin Corporation
  • Katie Loovis, Director, U.S. Community Partnerships and Stakeholder Engagement, GlaxoSmithKline
  • Mary Winkler, Senior Research Associate, Urban Institute
  • Tony Fujs, Director of Learning and Evaluation,
    Latin American Youth Center

DAY 2: Communicating CSR

FACULTY: Aman Singh , Senior Managing Editor, RF|Binder (NEW IN 2017!)

Topics:

  • Developing a CSR communications strategy:
    • Internal
    • External
    • Branding your CSR work
    • Signature programs
    • Partnerships with nonprofits

Guest speakers for this session have included:

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