SESSION 1: The Business of Corporate Social Responsibility (March 15-16, 2018)

Examine the evolution and current complexities of CSR and explore the reasons and rationales for building a company’s social responsibility strategy and program.

DAY 1: The History, Evolution, & Changing Role of CSR

FACULTY: Timothy J. McClimon, President, American Express Foundation

Topics:

  • The evolution of CSR
  • New concepts and trends in CSR
  • The changing role of business in society
  • Understanding new complexities and challenges of CSR

DAY 2: Building the Business Case for CSR

FACULTY: Timothy J. McClimon, President, American Express Foundation

Topics:

  • CSR as a competitive advantage
  • Selling CSR internally
  • Developing a CSR strategy
  • Marshalling resources
  • Developing your organization

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